About Revenue Works
We Build the Commercial Engines That Companies Should Have Had From the Start
Most businesses don’t fail because of weak teams or bad products.
They fail because the commercial engine underneath them was never built properly.
Revenue Works exists to fix that.
We’re not an agency, and we don’t sell activity.
We build the systems that make growth predictable — and we do it with the clarity and speed that leadership teams actually need.
If you’re tired of noise, inconsistency, and dashboards that tell you nothing, you’re in the right place.
What We Do
We design and implement commercial engines that replace guesswork with structure.
These engines solve the recurring problems that appear in almost every company we work with:
- Pipeline that surges and collapses with no warning
- Messaging that doesn’t land with buyers
- Sales carrying the load while Marketing runs in circles
- Endless “campaigns” that produce noise but little revenue
- Reporting that hides more than it reveals
- Leadership unable to see where revenue is leaking
- A sense that “we should be further along than this”
We rebuild the system first — then scale it.
Google Leads Engine
For trades and local service businesses
Growth Engine
For SaaS, B2B tech, and professional services
Regional Growth Engine
For industrial and multi-location firms
Revenue Engine
For companies needing a full commercial reset
Fractional CMO
Support for organisations that need senior leadership
How Revenue Works Is Different
You get senior commercial leadership — with a system that has been proven across SaaS, PE-backed organisations, industrial firms, professional services and regional B2B.
We focus on engines, not activities
Activities shift every quarter. Commercial mechanics don’t.
Our work is built around predictable, scalable systems — not content calendars or disconnected campaigns.
We eliminate guesswork
Every decision is grounded in data, buyer behaviour and commercial logic.
We identify where revenue is leaking before a single tactic is executed.
We move quickly
You will see your system taking shape within weeks, not quarters.
Leadership teams feel relief because the chaos finally has a structure.
We tell the truth
If something won’t work, we say so — directly.
If you’re trying to scale the wrong strategy, we flag it early.
Meet the Founder
Founder & Fractional CMO
Claire has more than 20 years’ experience leading marketing, GTM and revenue operations across SaaS, B2B tech, PE-backed firms, industrial companies, and professional services.
Her work spans:
- Building and restructuring commercial engines
- Designing ICPs, segmentation and positioning
- Aligning Sales, Marketing and Product around the same narrative
- Implementing RevOps reporting and attribution
- Creating Google-led systems for trades and service businesses
- Coaching leadership teams through scale and change
Claire specialises in joining up the entire commercial journey — from awareness to retention — so companies stop relying on heroics and start running on systems.
Clients work with her because she:
- sees the underlying problem fast
- brings clarity where things feel chaotic
- understands both strategy and execution
- communicates with boards and operators in plain commercial language
- delivers systems that actually hold up over time
Who We Work With
Our engines support companies across:
PE-backed firms needing fast, controlled growth
SaaS that is ready to grow
SaaS and product-led B2B tech
Industrial and regional B2B organisations with Sales-led cultures
Professional services (solicitors, accountants, consultants)
Local trades businesses that need stable lead flow and predictable revenue
Each sector faces different constraints — but the underlying commercial mechanics are always solvable.
What You Can Expect Working With Us
Clarity from day one
You’ll understand where the engine is broken and what’s blocking revenue.
A system you can actually run
No theoretical frameworks.
No dependency on us to “keep the magic going”.
A senior operator in your corner
Someone who has built and rebuilt engines before — not someone learning on your time.
Measurable movement
Most clients see meaningful shifts in clarity, conversion or pipeline within the first month.
Ready to Replace Guesswork With a Commercial Engine That Works?
If you’re tired of trying disconnected tactics, or you feel like your company should be further along by now, a conversation will show you exactly where the engine is breaking down — and what to do about it.
This is a diagnostic, not a sales call.
Book Your Diagnostic Call