Meet Claire Devereux
The Commercial Operator Behind Revenue Works
Claire Devereux is the Founder of Revenue Works and a senior Fractional CMO who builds the commercial engines companies should have had from day one.
For more than twenty years she has led growth, marketing and revenue operations across SaaS, MarTech, PropTech, FinTech, EdTech and professional services – from fast-growth scale-ups to complex, international organisations.
Claire’s work focuses on one thing: turning messy, unpredictable growth into a clear, reliable commercial system.
What Claire Does
Claire works with leadership teams who know that something is wrong with their growth, but can’t quite see where the engine is failing.
She helps them to:
Define who they are really selling to and why those buyers should care
Create a commercial story that actually lands with decision-makers
Design engines for demand, conversion, retention and expansion
Align Sales, Marketing and Product around one clear plan
Instrument the whole system so the board can finally see what is going on
You don’t get marketing theatre – you get a working commercial engine.
How Claire Thinks About Growth
Claire’s view is simple and blunt: Most companies are not suffering from a lack of effort. They are suffering from running a broken commercial engine.
The patterns she sees again and again:
Pipeline that looks full on paper but never converts
Messaging written for peers, not buyers
Marketing busywork that keeps teams occupied but moves nothing
Sales cycles that drag on because nobody is really clear what problem is being solved
Reporting that hides risk instead of exposing it
Her work focuses on fixing the structure first:
Clear ICPs and segmentation
A commercial narrative that makes sense to buyers
Engines that link demand, sales and retention
Reporting that you can action to make real change happen
Experience That Goes Beyond Campaigns
Claire has held senior commercial and marketing roles including Chief Revenue Officer and Head of Marketing in:
- B2B SaaS and subscription businesses
- technology and data platforms
- professional and advisory services
- regional and industrial B2B organisations
This is not theory pulled from a playbook.
It comes from sitting inside the pressure that founders, boards and commercial leaders deal with every day
She has:
built and rebuilt revenue engines in companies at different stages of growth
led GTM strategy across multiple regions and product lines
overseen the move from activity reporting to genuine RevOps visibility
coached senior teams through repositioning, restructures and scale
built and rebuilt revenue engines in companies at different stages of growth
led GTM strategy across multiple regions and product lines
overseen the move from activity reporting to genuine RevOps visibility
overseen the move from activity reporting to genuine RevOps visibility
How Claire Works With Clients
She is comfortable talking to founders, investors, boards and front-line teams, and keeps everyone anchored to the same commercial reality.
Direct, honest feedback – no hedging, no jargon
Fast pattern recognition – she sees the real problem quickly
A system you can actually run without becoming dependent on her
Clear translation between board-level goals and day-to-day execution
A calm, structured approach even when things feel chaotic internally
Why Clients Come to Claire
Leadership teams tend to call Claire when:
- growth has stalled and nobody can agree why
- Sales and Marketing are misaligned and blaming each other
- the board is asking hard questions about pipeline, margins or CAC
- they are moving into or through an investment cycle and can’t afford to drift
- the organisation has outgrown its original “marketing” and needs a serious reset
In other words: when the stakes are high and guesswork is no longer acceptable.
Ready to Talk to Claire?
If you recognise any of these patterns in your own company, a short diagnostic conversation will show you:
- where your commercial engine is failing
- which levers will move fastest
- whether you need an Engine, a Fractional CMO engagement, or both
This is a senior, structured discussion – not a sales script.
Book a Call with Claire