M&A & Integration

Post-acquisition marketing integration is where many M&A deals struggle. Misaligned brands, duplicate tech stacks, and conflicting messaging are all avoidable with the right approach.

This category covers:

  • The first 100 days: what to consolidate, what to keep separate
  • How to unify multiple brands without alienating customers
  • Tech stack rationalisation post-acquisition
  • Hidden marketing costs of M&A

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The Complete Guide to Fractional CMOs: 9 Articles, 5 Case Studies, £24M in Results

The complete guide to fractional CMOs: 9 articles, 5 case studies, and £24M in marketing-attributed revenue. Everything you need to know before hiring.

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