Fractional CMO FAQ: 40+ Questions Answered

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Part 9 of the Fractional CMO vs Agency Series

You’ve read the comparison. You’ve seen the results. You’ve understood the process.

Now you have questions.

Fractional CMO services typically cost £897-£4,497/month depending on company size and complexity. Contracts are month-to-month with 30-day cancellation. All packages include strategy, execution, and 90-day performance guarantees.

This FAQ answers every question prospects ask before booking a discovery call. Pricing, guarantees, process, fit, comparisons, contracts, results, and next steps. If your question isn’t here, book a call and we’ll answer it directly.

Table Of Contents

Pricing & Cost Questions
How does pricing compare to agencies?
Guarantee & Risk Questions
Process & Timeline Questions
Fit & Qualification Questions
Comparison Questions
Contract & Commitment Questions
Relationship & Communication Questions
Results & Expectations Questions
Technical & Tools Questions
Data Privacy & GDPR Questions
Next Steps & Booking Questions
Still Have Questions?
The Complete Guide to Marketing Leadership
The Complete Guide to Marketing Leadership Series

Pricing & Cost Questions

How much does a fractional CMO cost?

Fractional CMO services cost £897-£4,497/month depending on company size and complexity:

Growth Engine (£2M-£5M companies): £897/month

Regional Growth Engine (£500k-£2M, regional expansion): £1,497/month

Revenue Engine (£2M-£10M companies): £2,997/month

Fractional CMO Services (£10M-£50M companies): £4,497/month

All packages include strategy, execution, and 90-day performance guarantees. No hidden fees.

What’s included in the price?

Every package includes:

– Full marketing audit and 12-month strategy roadmap
– Sales-marketing alignment and lead criteria definition
– Email sequences, content calendar, and LinkedIn strategy
– Sales enablement collateral (case studies, objection handlers, ROI calculators)
– CRM setup and analytics dashboard
– Monthly strategy calls and quarterly performance reviews
-90-day performance guarantee (refund if outcomes not met)

Higher tiers include more hours, more complexity, and board-level strategy.

Are there hidden fees or extra costs?

No hidden fees. What you see is what you pay.

What’s included in your monthly fee:
– Strategy and execution
– All deliverables listed in your package
– Monthly calls and quarterly reviews
– Reporting and analytics
– Email and phone support

What’s NOT included (optional add-ons):

– Paid advertising spend (you pay ad platforms directly)
– Premium tools (if you want specific software we don’t already use)
– Video production (if you want professional video)
– Web redesign (if you need full site rebuild)
– PR or event marketing

We’re transparent about what’s included and what costs extra. No surprises.

What’s the ROI of fractional CMO?

Fractional CMO ROI typically ranges from 3:1 to 8:1 depending on company size and sales cycle.

Realistic expectations:
– £2M ARR companies: Expect £2.4M-£3M by end of Year 1 (20-50% growth)
– £5M ARR companies: Expect £6M-£7.5M by end of Year 1 (20-50% growth)
– £10M ARR companies: Expect £12M-£15M by end of Year 1 (20-50% growth)

How we measure ROI:
– Pipeline growth (marketing-attributed)
– Customer acquisition cost reduction
– Sales cycle reduction
– Revenue attribution (which channels drove which revenue)

Some clients exceed these numbers. Some hit them exactly. Some are slightly below but still positive ROI.

Can I pay annually for a discount?

Yes. Pay annually and save 10%.

Annual pricing:
– Growth Engine: £9,687 (save £1,077)
– Regional Growth Engine: £16,174 (save £1,797)
– Revenue Engine: £32,347 (save £3,597)
– Fractional CMO Services: £48,520 (save £5,396)

Month-to-month is fine too. No pressure to commit annually.

What payment methods do you accept?

We accept:
– Direct debit (preferred)
– Credit/debit card
– Bank transfer

Payment is due on the 1st of each month. We send invoices 7 days in advance.

What happens if I can’t afford the monthly fee?

Be honest about your budget. We’ll work with you.

Options:
– Start with a lower tier (Growth Engine at £897/month instead of Revenue Engine at £2,997/month)
– Pause and resume when cash flow improves
– Pay quarterly if monthly is tight

We’d rather adjust the package than lose a good-fit client.

How does pricing compare to agencies?

Fractional CMO is 60-70% cheaper than agencies:

Factor	Fractional CMO	Marketing Agency
Monthly cost	£897-£4,497	£5,000-£15,000
Setup fees	£0	£2,000-£10,000
Annual cost	£10,764-£53,964	£60,000-£180,000
Strategy included	Yes	Extra cost (£5k-£15k)
Contract length	Month-to-month	6-12 months minimum

You get senior-level expertise (20+ years) at mid-market prices.

Guarantee & Risk Questions

What’s covered by the 90-day guarantee?

Our 90-day performance guarantee covers agreed outcomes. At the start, we define specific targets:

Typical guaranteed outcomes:
– Pipeline growth (40-80% increase vs baseline)
– Lead quality improvement (30-50% better MQL-to-SQL conversion)-
– Sales cycle reduction (10-25% faster)
– Customer acquisition cost reduction (20-40% lower CAC)

If we don’t hit agreed outcomes by day 90, you get a refund or free month (your choice).

What’s NOT covered by the guarantee?

The guarantee covers our strategy and execution quality. It doesn’t cover external factors outside our control:

Not covered:
– Market collapse or economic downturn
– Your sales team failing to follow up on leads
– You refusing to implement recommendations
– You pausing the engagement mid-way
– Major business changes (acquisition, pivot, leadership change)

We’re confident in our process. But we can’t guarantee results if you don’t execute your part.

How do I claim a refund if results aren’t met?

Simple process:

At day 90, we review results against agreed outcomes
If outcomes aren’t met, you notify us within 7 days
We review data together (did we deliver what we promised?)
If we agree outcomes weren’t met, you choose: refund or free month
Refund processed within 14 days

We’ve never had a refund claim. But the guarantee is real.

What happens if we disagree on “results”?

We define outcomes clearly at the start. No ambiguity.

Example of clear outcomes:
“Increase pipeline by 50% (from £200k to £300k) by day 90”
“Reduce CAC by 30% (from £3k to £2.1k) by day 90”
“Improve MQL-to-SQL conversion by 40% (from 20% to 28%) by day 90”

If we hit these, guarantee is met. If we don’t, guarantee applies. No grey area.

What if I’m not satisfied after 30 days?

You can cancel with 30 days’ notice. But we recommend giving it 90 days.

Why 90 days matters:
Month 1: Planning and strategy (no revenue yet)
Month 2: Early results (20-30% pipeline growth)
Month 3: Scaling (40-80% pipeline growth)

If you cancel after 30 days, you’ll miss the results phase.

Do you offer trial periods?

No. 90 days is the minimum.

Strategy takes time. If you want to “test” fractional CMO, commit to 90 days. We’re confident enough to offer a guarantee.

Process & Timeline Questions

How long does fractional CMO engagement last?

Standard engagement is 90 days minimum. After that, you can:

Continue month-to-month (most clients do this)
Transition to internal team (we provide 30-day handoff support)
Upgrade to additional services or hours (if growing fast)
Pause and resume (no penalty)

No long-term contract required.

What happens in the first 90 days?

Month 1: Audit & Strategy (Weeks 1-4)
Full marketing audit, competitive analysis, ICP definition
12-month roadmap, sales-marketing alignment
Deliverables: Audit report, strategy document, roadmap

Month 2: Foundation & Quick Wins (Weeks 5-8)
Email sequences, sales enablement, content calendar
CRM setup, LinkedIn strategy, analytics dashboard
Early results: 20-30% pipeline growth

Month 3: Scaling & Optimization (Weeks 9-12)
Scale what’s working, optimize based on data
Quarterly performance report, attribution analysis
Results: 40-80% pipeline growth

See our complete 90-day roadmap for full details.

How much of my time is required?

Month 1: 3-4 hours (interviews, strategy workshop, approvals)

Month 2: 5-7 hours (approvals, content input, LinkedIn setup)

Month 3: 4-6 hours (strategy calls, data review, decision-making)

Total over 90 days: 12-17 hours (roughly 1 hour/week)
If your founder is busier, we adjust strategy accordingly.

How quickly will I see results?

Week 8: Early results (20-30% pipeline growth, email sequences live, content publishing)

Week 12: Scaling results (40-80% pipeline growth, optimized channels)

Month 6: Sustained growth (ongoing optimization, predictable pipeline)

If your sales cycle is 12 months, revenue results take longer. But pipeline results show within 90 days.

Can we change strategy mid-engagement?

Yes. Strategy is flexible.

If we discover something isn’t working after 4-6 weeks, we pivot. But we need time to test before changing course (not 2 weeks).

What deliverables will I receive?

Month 1:
– Marketing audit (15-20 pages)
– Competitive analysis
– ICP document
– 12-month roadmap
– Sales-marketing SLA

Month 2:
– 3-5 email sequences
– Sales enablement collateral
– 12-week content calendar
– CRM tracking setup
– Analytics dashboard

Month 3:
– Quarterly performance report
– Attribution analysis
– Optimization recommendations
– Next quarter roadmap

How often do we meet?

Weekly: Email/phoneupdates (no meetings required)
Monthly: 60-minute strategy call
Quarterly: 90-minute performance review

More frequent calls available if needed (especially during Month 1).

What if I need to pause the engagement?

You can pause anytime. No penalty.

When you’re ready to continue, we pick up where we left off. Your strategy and data are saved.

Fit & Qualification Questions

What company size is best for fractional CMO?

Fractional CMO works best for companies with £2M-£50M annual revenue and 10-200 employees.

Below £2M: You typically need different marketing approaches (founder-led, organic). Growth Engine (£897/month) might work if you’re at £500k-£2M and scaling fast.

£2M-£10M: Sweet spot. You need senior marketing leadership but can’t justify a full-time CMO salary (£100k-£150k/year).

£10M-£50M: Revenue Engine or Fractional CMO Services work well. You need board-level strategy + execution.

Above £50M: You may need a full-time CMO. But fractional CMO can work if you’re in transition or need interim leadership.

What revenue stage should I be at?

Minimum: £500k ARR (for Growth Engine)

Ideal: £2M-£10M ARR (for Revenue Engine)

Maximum: £50M ARR (for Fractional CMO Services)

If you’re pre-revenue or under £500k, we recommend founder-led marketing first.

Do you work with my industry?

We work with most B2B industries:

Industries we work with:
– SaaS and tech companies
– Professional services (legal, accounting, consulting)
– B2B service businesses
– PE-backed companies
– Manufacturing and industrial

Industries we DON’T work with:
– Consumer products (B2C)
– Heavily regulated industries without compliance expertise (pharma, finance)
– Adult content, gambling, crypto

If your industry is regulated, we research compliance requirements before starting.

What if I don’t have a sales team?

All our case studies have sales teams. If you’re pre-sales, fractional CMO won’t work.

Why: We generate leads. Your sales team closes them. If you don’t have a sales team, leads go nowhere.

Alternative: Build a sales team first, then hire fractional CMO.

What if I already have a marketing team?

Perfect. Fractional CMO leads your team.

We set strategy, oversee execution, coach team members. We elevate your team, not replace them.

What we do:
– Set marketing strategy and priorities
– Review team’s work and provide feedback
– Coach team on skills and processes
– Fill gaps (if your team lacks specific expertise)

What if my founder isn’t willing to be visible on LinkedIn?

Results will be slower, but still positive.

Founder visibility (LinkedIn, webinars, customer calls) accelerates growth 30-50%. But it’s not required.

If your founder can’t be visible, we focus on other channels (email, content, paid ads, sales enablement).

What if my CRM data is messy?

We’ll clean it in Week 1. It costs time, but it’s necessary.

Clean CRM data = better insights = better strategy. Invest in this upfront.

What we clean:
– Duplicate records
– Incomplete data (missing lead source, stage, value)
– Lead source tracking setup
– Stage definitions

Can you work with startups?

Depends on your stage.

Pre-revenue or under £500k: Not yet. Build founder-led marketing first.

£500k-£2M: Yes, if you have a sales team and are scaling fast. Growth Engine (£897/month) works.

£2M+: Yes, ideal fit.

What if I’m not in Hampshire or Surrey?

No problem. We work remotely with clients across the UK.

Hampshire and Surrey are our local focus for content and SEO. But we serve clients nationwide.

Comparison Questions

Fractional CMO vs full-time CMO: which should I choose?

Depends on your revenue stage and complexity.

Choose fractional CMO if:
You’re at £2M-£10M ARR (can’t justify £100k-£150k salary)
You need strategy + execution but not 40 hours/week
You want flexibility (scale up/down as needed)
You want to test senior marketing leadership before hiring full-time

Choose full-time CMO if:
You’re at £20M+ ARR (can justify £100k-£150k salary)
You need 40 hours/week of marketing leadership
You’re building a large marketing team (10+ people)
You need board-level representation

Hybrid option: Start with fractional CMO. Transition to full-time when you hit £20M ARR.

Fractional CMO vs in-house marketing manager: what’s the difference?

Fractional CMO:
Senior expertise (20+ years)
Strategy + execution
£897-£4,497/month
2-week onboarding
90-day guarantee

In-house marketing manager:
Junior-to-mid expertise (3-10 years)
Execution only (needs strategy from you)
£40k-£60k/year salary (£3,333-£5,000/month)
90-day onboarding
No guarantee (salary only)

Key difference: Fractional CMO sets strategy and executes. Marketing manager executes your strategy.

Fractional CMO vs other fractional CMOs: how do you differ?

Most fractional CMOs offer strategy only. We offer strategy + execution.

How we differ:
– Strategy + execution (most fractional CMOs do strategy only)
– 90-day performance guarantee (most don’t offer guarantees)
– AI-powered delivery (faster, more cost-effective)
– 20+ years CRO/CMO experience (proven track record)
– Quantified case studies (£50M+ in marketing-attributed revenue)

What if I do nothing and keep my current approach?

You’ll keep getting the same results.

Cost of doing nothing:
Slow growth (10-15% vs 20-50% with fractional CMO)
High CAC (no optimization)
Weak pipeline (no strategy)
Sales-marketing misalignment (leads go nowhere)

Opportunity cost: If you’re at £5M ARR and growing 15%/year, you’ll hit £5.75M by end of Year 1. With fractional CMO, you’d hit £6M-£7.5M. That’s £250k-£1.75M in lost revenue.

Can I use fractional CMO alongside an agency?

Sometimes. Depends on the agency.

It works if:
Agency handles execution (paid ads, content production)
Fractional CMO handles strategy and oversight
Clear division of responsibilities

It doesn’t work if:
Agency wants to own strategy (conflict)
Overlapping responsibilities (confusion)
Agency resists fractional CMO oversight
Most clients choose one or the other.

Should I hire fractional CMO or build internal team?

Start with fractional CMO. Build internal team later.

Why fractional CMO first:
Faster (2-week onboarding vs 90 days to hire)
Lower risk (90-day guarantee vs salary commitment)
Senior expertise (20+ years vs junior hires)
Strategy + execution (internal team needs strategy from you)

When to build internal team:
You’re at £10M+ ARR (can afford team salaries)
You need 40+ hours/week of marketing work
Fractional CMO has built the foundation (strategy, processes, systems)

Hybrid option: Fractional CMO + internal team. CMO sets strategy, team executes.

Contract & Commitment Questions

How long is the contract?

Month-to-month after the initial 90 days.

Initial engagement: 90 days (to allow time for strategy and results)

After 90 days: Month-to-month, no long-term commitment

Can I cancel anytime?

Yes, with 30 days’ notice from your next renewal date.

Example: If you cancel on January 15th, your last month is February (you pay for February, service ends February 28th).

What’s the cancellation notice period?

30 days from your next renewal date.

What happens if I want to pause?

You can pause anytime. No penalty.

When you’re ready to continue, we pick up where we left off. Your strategy and data are saved.

Do you require long-term commitment?

No. Month-to-month after the initial 90 days.

We earn your business every month. If you’re not happy, you can leave.

What if I want to upgrade or downgrade?

You can upgrade or downgrade anytime.

Example: Start with Growth Engine (£897/month). Upgrade to Revenue Engine (£2,997/month) when you hit £5M ARR.

No penalty for changing tiers.

Relationship & Communication Questions

Who will I be working with?

You’ll work directly with Claire, Revenue Works’ founder.

Claire’s background:
20+ years as CRO/CMO
£24M in marketing-attributed revenue across 5 companies
Previously ran Sterling Advertising (Pittsburgh’s first digital agency)

No account managers. No junior staff. Direct access to senior expertise.

How do we communicate (email, Teams, calls)?

Your choice.

Options:
Email (preferred for most clients)
Teams (if you want real-time chat)
Calls (monthly strategy calls, plus ad-hoc as needed)

We usually respond within 24 hours (weekdays).

How quickly do you respond?

Urgent: Within 4 hours (weekdays)
Normal: Within 24 hours (weekdays)
Weekends: Within 48 hours

If you need faster response, let us know.

What if I need urgent support?

Call or text. We’ll respond within 4 hours.

What counts as urgent:
Campaign going live and something’s broken
Board meeting tomorrow and you need data
Sales team blocked and needs immediate answer

What’s not urgent:
General questions (email is fine)
Strategy discussion (schedule a call)

Can I meet you in person?

Yes, if you’re in Hampshire or Surrey.

We’re based in Farnborough. Happy to meet for coffee or visit your office.

If you’re outside the area, we work remotely (Zoom calls) or we can arrange a visit.

How many other clients do you work with?

Typically 5-8 clients at a time.

This ensures quality and attention. We don’t overbook.

Results & Expectations Questions

What results can I realistically expect?

Pipeline metrics (by day 90):
Pipeline growth: 40-80% increase vs baseline
Lead quality: 30-50% improvement in MQL-to-SQL conversion
Sales cycle: 10-25% reduction
Win rate: 5-15% improvement

Revenue metrics (by end of Year 1):
£2M ARR → £2.4M-£3M (20-50% growth)
£5M ARR → £6M-£7.5M (20-50% growth)
£10M ARR → £12M-£15M (20-50% growth)

Some clients exceed these. Some hit them exactly. Some are slightly below but still positive ROI.

What if I’m at £2M ARR—what growth should I expect?

By day 90:
Pipeline: £400k-£800k (from £200k baseline)
MQL-to-SQL conversion: 28-35% (from 20% baseline)
CAC: £2.1k-£2.4k (from £3k baseline)

By end of Year 1:
Revenue: £2.4M-£3M ARR (20-50% growth)
Customer count: 40-50 (from 30 baseline)

See our £2M-£5M case studies for details.

What if I’m at £10M ARR—what growth should I expect?

By day 90:
Pipeline: £2.8M-£3.6M (from £2M baseline)
MQL-to-SQL conversion: 32-40% (from 25% baseline)
CAC: £4.2k-£5.6k (from £7k baseline)
By end of Year 1:

Revenue: £12M-£15M ARR (20-50% growth)
Customer count: 200-250 (from 150 baseline)

See our £10M-£20M case studies for details.

How do you measure success?

We track 4 categories:

1. Pipeline metrics:
Pipeline value (marketing-attributed)
Lead volume and quality
MQL-to-SQL conversion rate
Sales cycle length

2. Revenue metrics:
MRR/ARR growth
Customer acquisition cost
Customer lifetime value
Win rate

3. Marketing metrics:
Email open/click rates
Blog traffic and engagement
LinkedIn impressions/engagement
Paid ads ROI (if running ads)

4. Attribution:
Which channels drove which revenue
First-touch and last-touch attribution
Multi-touch attribution (if data allows)

Can you share specific case study numbers?

Yes. See our case study articles:

IRIS Software Group (£10M-£20M):
£11.2M → £21M (89% growth)
Marketing’s sales share: 25% → 50%

Nimbus Maps (£2M-£5M):
£2M → £3.675M ARR (83.75% growth)
Record £185k sale

See full case studies for details.

What if my sales cycle is 12 months—how does that affect results?

Pipeline results show within 90 days. Revenue results take 12+ months.

What you’ll see by day 90:
Pipeline growth (40-80%)
Lead quality improvement (30-50%)
Sales cycle optimization (10-25% reduction)

What you’ll see by Month 12-18:
Revenue growth (as pipeline converts)
We track leading indicators (pipeline) to predict revenue.

How do you attribute revenue to marketing?

We use multi-touch attribution:

First-touch: Which channel brought the lead in?
Last-touch: Which channel converted the lead?
Multi-touch: Which channels influenced the deal?

We track this in your CRM and report it monthly.

Technical & Tools Questions

What tools do you use?

Core tools:
CRM: Your existing CRM (Salesforce, HubSpot, Pipedrive, etc.)
Email: Either your existing email platform or Brevo or Constant Contact or MailChimp (for automation and sequences)
Analytics: Google Analytics, Google Search Console
Reporting: Google Data Studio, Looker or Tableau
Content: WordPress, LinkedIn

We work with your existing tools. No need to buy new software.

Do I need to buy new software?

No. We work with your existing tools.

If you don’t have certain tools (CRM, email platform), we’ll recommend free or low-cost options.

What data access do you need?

Required:
CRM access (read/write)
Google Analytics access (read)
Email platform access (read/write)
Customer database (export or read access)

Optional but helpful:
Paid ads accounts (if running ads)
Social media accounts (if managing social)
Website admin access (if making changes)

How do you integrate with our CRM?

We work with most CRMs:

Supported CRMs:
Salesforce
HubSpot
Pipedrive
Zoho
Monday.com
Custom CRMs (if API available)

We set up lead tracking, stage definitions, and reporting.

What reporting do you provide?

Monthly:
Pipeline report (value, source, stage, conversion rates)
Marketing metrics (email, blog, LinkedIn, paid ads)
Attribution report (which channels drove which revenue)

Quarterly:
Performance review (vs targets)
ROI analysis
Optimization recommendations

All reports are dashboard-based (live data, not PDFs).

Do you use AI in your work?

Yes. AI makes us faster and more cost-effective.

How we use AI:
Content drafting (we edit and refine)
Data analysis (faster insights)
Email sequences (we customize)
Research (competitive analysis, market trends)

What AI doesn’t do:
Strategy (that’s human)
Client relationships (that’s human)
Decision-making (that’s human)
AI is a tool. Strategy and execution are human-led.

Data Privacy & GDPR Questions

What data access do you need from our customers?

We need access to your customer and prospect data to build strategy and execute campaigns. Specifically:

Customer data we access:
Customer names, emails, company names
Deal value, stage, close date
Industry, company size, location
Purchase history and product usage
Support tickets and customer feedback

Why we need it:
Build ideal customer profile (ICP)
Segment email campaigns
Create case studies and testimonials
Identify upsell/cross-sell opportunities
Track attribution (which marketing activities drove which deals)

What we DON’T do:
Share your data with third parties
Sell your data
Use your data for our other clients
Store data longer than necessary

We are happy to keep all data within your own platforms (CRM, OneDrive, Google Drive, etc.)

How do you protect our customer data?

We treat your customer data as confidential and proprietary. It’s yours.

Our data protection practices:
Access controls (only Claire and approved team members)
Encrypted storage and transmission
No sharing with third parties (including AI tools, unless you approve)
Regular backups and disaster recovery
Annual security audits
GDPR-compliant data processing agreements

Data retention:
We keep data only as long as needed for the engagement
Upon contract end, we delete or return all data within 30 days
You can request data deletion anytime

Are you GDPR compliant?

Yes. We’re fully GDPR compliant.

Our GDPR commitments:
Data Processing Agreement (DPA) signed before engagement starts
Lawful basis for processing (legitimate business interest)
Data subject rights honored (access, correction, deletion, portability)
Privacy impact assessments for new processing activities
Breach notification within 72 hours (if required)
Regular compliance audits

Your responsibilities:
Ensure you have lawful basis to share customer data with us
Provide privacy notices to your customers (that you share data with us)
Respond to data subject requests (we’ll assist)

How do you use AI without exposing our data?

This is critical. We use AI for speed and efficiency, but we protect your data.

How we use AI safely:

Content drafting: We use AI to draft emails, blog posts, LinkedIn content. We don’t input your customer data into AI tools.
Data analysis: We analyze your data in secure tools (Google Data Studio, your CRM). We don’t paste customer data into our AI tools.
Research: We use AI for competitive analysis and market research. We don’t reference your specific customer data.

What we DON’T do:
Paste customer names, emails, or deal data into our AI tools
Use your data to train AI models
Share your data with third-party AI providers
Use your data for any purpose outside our engagement

Example:
✅ We use AI to draft an email template. We customize it with your customer data in your email platform.
❌ We don’t paste “Customer X, Company Y, Deal value £500k” into ChatGPT.

Can you access our CRM directly?

Yes, we need CRM access to do our job.

What we access:
Read/write access to leads, contacts, deals
Historical data (to understand pipeline trends)
Custom fields (to track attribution)

What we don’t do:
Delete records without your approval
Modify customer data without your permission
Export data outside your CRM (stays in your system)
Share CRM access with anyone else

Security:
We use secure authentication (OAuth, API keys) wherever possible
We rotate credentials regularly
We revoke access immediately upon contract end

What if we’re in a regulated industry (finance, pharma, healthcare)?

We work with regulated industries, but we need to understand compliance requirements upfront.

What we do:
Research your industry’s compliance requirements before starting
Adjust our processes to meet compliance standards
Document our compliance approach
Work with your compliance/legal team if needed

Industries we’ve worked with:
Financial services (accounting, wealth management)
Professional services (legal, consulting)
Healthcare (medical devices, health tech)
Manufacturing (regulated products)

Industries we avoid:
Heavily regulated without compliance expertise (pharma manufacturing, banking)
Adult content, gambling, crypto

If you’re in a regulated industry, we’ll discuss compliance requirements during discovery.

What happens to our data after we cancel?

Your data is yours. We delete ours (if we even had any, which we try to avoid).

Upon cancellation:
We stop accessing your systems immediately
We delete all copies of your data within 30 days
We provide a final data export (if requested)
We revoke all access credentials
We confirm deletion in writing

What you keep:
All deliverables (strategies, reports, content, templates)
All data in your systems (CRM, email platform, etc.)
Ownership of all work product

Can we audit your data practices?

Yes. We welcome audits.

What we provide:
Data Processing Agreement (DPA)
Security documentation
Compliance certifications (if applicable)
Access logs (upon request)
Annual compliance attestation
If your compliance team needs to audit us, let’s discuss during discovery.

Next Steps & Booking Questions

How do I book a discovery call?

Book directly on our website or email us.

What to expect:
30-minute call (no obligation)
We’ll discuss your situation, goals, constraints
We’ll assess fit (are we right for you?)
If we’re a good fit, we’ll show you what’s possible in 90 days

No pitch. No pressure. Just clarity.

What should I prepare for the call?

Bring these details:
Current revenue and growth rate
Team size (sales and marketing)
Current marketing spend and ROI
Main marketing challenge
12-month revenue target

The more prepared you are, the more value you’ll get from the call.

What happens after the discovery call?

If we’re a good fit:
We send you a proposal (package, pricing, deliverables)
You review and decide (no pressure)
If you proceed, we send contract and invoice
We schedule kickoff call (Week 1)
Engagement starts

If we’re not a good fit, we’ll tell you honestly and recommend alternatives.

How long until we can start?

2 weeks from contract signing.

Timeline:
Discovery call: 30 minutes
Proposal review: 1-3 days
Contract and payment: 1-2 days
Kickoff call: Within 1 week
Engagement starts: Week 1

What if I’m not ready to commit yet?

No problem. Take your time.

Options:
Read our case studies
Review our 90-day roadmap
Email us with questions
Book a call when you’re ready

We’re not going anywhere.

Still Have Questions?

If your question isn’t answered here, book a 30-minute discovery call. No pitch, no pressure—just clarity.

We’ll answer your questions, assess fit, and show you what’s possible in the next 90 days.

Book your discovery call now.

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Fractional CMO FAQ: 40+ Questions Answered

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Pricing & Cost Questions

How does pricing compare to agencies?

Guarantee & Risk Questions

Process & Timeline Questions

Fit & Qualification Questions

Comparison Questions

Contract & Commitment Questions

Relationship & Communication Questions

Results & Expectations Questions

Technical & Tools Questions

Data Privacy & GDPR Questions

Next Steps & Booking Questions

Still Have Questions?

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