Services · Fractional Commercial Growth Leadership
Senior commercial leadership, without a full-time hire.
For established B2B businesses that need experienced commercial leadership but are not yet ready for a full-time executive hire. Revenue Works provides direct, founder-led commercial leadership across strategy, execution and team direction.
Retained commercial leadership, not outsourced task execution.
Strategy
Clear commercial priorities and direction
Execution
Consistent follow-through across initiatives
Ownership
Senior judgement applied where it matters
The challenge
If any of this sounds familiar.
These are usually signs that commercial decisions need clearer senior ownership, sharper execution and a single point of accountability.
- Commercial priorities keep shifting and nothing gets finished.
- There is no one senior enough to own commercial decisions.
- Marketing, sales and customer teams are not pulling in the same direction.
- Growth has stalled and no one can say exactly why.
- You need senior commercial judgement, not another junior hire.
- A full-time commercial leader is not yet the right investment.
These are commercial leadership problems, not resourcing problems.
What this covers
Retained commercial leadership support.
01
Commercial strategy & priorities
Set clear commercial direction and sequence what matters most.
02
Cross-functional alignment
Bring marketing, sales and customer teams behind the same commercial priorities.
03
Execution oversight
Provide senior direction so initiatives actually get delivered.
04
Ongoing commercial judgement
Senior, founder-led input on the decisions that shape commercial performance.
What you actually get
Direct senior involvement, not a delegated account team.
The exact focus depends on the business, but a Fractional Commercial Growth Leadership engagement typically includes:
01
Commercial diagnosis
- Review of current commercial priorities, structure and performance
- Where growth is genuinely being lost
- A clear view of what needs senior ownership
02
Ongoing leadership
- Regular senior involvement in commercial decisions
- Direct input into strategy, sequencing and priorities
- Alignment across marketing, sales and customer teams
03
Accountability & delivery
- Clear commercial priorities with defined ownership
- Regular review against commercial outcomes
- Direct, founder-led accountability throughout
How engagement works
Buy senior commercial leadership, not a generic retainer.
This is retained commercial leadership built around your business, with direct senior involvement throughout.
01
Ongoing senior involvement
Direct, founder-led commercial leadership, not delegated account management.
02
Flexible commercial focus
Leadership that adapts as commercial priorities shift and evolve.
03
Built around your business
No generic frameworks. Commercial leadership shaped around your specific priorities.
Retained leadership from £4,500/month. Final scope depends on the level of involvement, commercial priorities and team structure required.
Start a conversation
If you want to understand what working together would actually look like, start a conversation with Claire.