Insights
Commercial thinking for established B2B businesses.
This is where Claire shares direct, practical thinking on pipeline, pricing, customer journeys and commercial leadership, drawn from real client work rather than generic marketing theory.
No filler content and no recycled listicles. If it is published here, it is because it reflects something Claire has seen work, or fail, inside a real business.
What you will find
What you will find here.
01
Pipeline and pricing
Practical thinking on forecasting, deal flow, pricing structure and the commercial decisions that shape revenue.
02
Websites and conversion
What actually moves the needle on B2B websites, beyond generic design and SEO advice.
03
Customer journeys
How established B2B businesses lose and retain customers, and what to do about it.
04
Commercial leadership
Notes on running a commercial function, from someone who has actually done it.
From the blog
Earlier articles and guides.
Earlier articles and guides from the Revenue Works blog, while this hub is built out with new thinking.
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Revenue Constraint
Struggling with unpredictable growth? You likely do not have a revenue problem — you have a revenue constraint. This article…
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RevOps Agency Surrey
Considering a RevOps agency in Surrey? Before rebuilding CRM or dashboards, clarify whether the problem is operational infrastructure or commercial…
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Typical Deliverables and Engagement Models of a Fractional CMO Firm
Hiring a fractional CMO firm? Do not confuse deliverables with governance. This article explains what you should actually receive —…
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Fractional CMO vs Agency for SaaS Marketing
Comparing a fractional CMO and a marketing agency for SaaS? The decision is not about cost or preference. It is…
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Revenue Bottleneck
Growth slowing? Increased effort not translating into outcomes? You likely do not have a revenue problem — you have a…
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What should I expect from a fractional marketing executive in the first 90 days?
The first 90 days of a fractional marketing executive should not be about campaigns or quick wins. They should be…
Start a conversation
If something here is relevant to a problem you are dealing with right now, start a conversation with Claire.