A COMMON GROWTH PROBLEM
You have outgrown ad hoc growth, but a full-time hire is not the right next step yet.
Many founders and MDs of £2m-£20m businesses reach a point where growth needs senior commercial oversight, but the business is not ready to justify a permanent, full-time Commercial Director or CMO.
In the meantime, growth decisions default back to the founder, alongside everything else they are already responsible for.
How this shows up
- The founder or MD is still making most commercial decisions personally
- No one senior is accountable for pipeline, conversion or revenue outcomes
- Growth initiatives start but lose momentum without senior ownership
- Hiring a permanent commercial leader feels premature or too costly
- Commercial strategy exists on paper but is not consistently executed
Why it happens
A full-time senior commercial hire is a significant, hard-to-reverse cost. Many businesses are not yet at the scale where that investment is justified, but they still need the judgement and accountability a senior leader provides.
Fractional leadership fills that gap: senior commercial oversight, scoped to what the business actually needs, without the overhead of a permanent hire.
How Revenue Works helps
Claire steps in as fractional commercial leadership, providing the oversight, accountability and hands-on delivery a growing business needs, on a scoped and flexible basis. This is covered in detail on our Fractional Commercial Growth Leadership page.
This is senior oversight, not a junior resource.
You are working directly with Claire, not being handed off to a junior consultant or delivery team.
Start a conversation
If your business needs senior commercial leadership without a full-time hire, start a conversation with Claire.