Revenue Engine
A Senior-Led Revenue System for UK SaaS and B2B Tech Companies Ready to Scale
Most scaling SaaS and B2B tech companies hit the same wall around £2–£10M revenue. Pipeline slows. Marketing can’t prove its impact. Sales and marketing drift apart. The board wants clarity. Everyone feels the pressure, but nobody can see where the revenue is actually leaking.
The Revenue Engine is a senior-led, pipeline-first operating system for companies that have outgrown junior agencies and out-of-the-box marketing. It rebuilds your revenue infrastructure end-to-end, creates predictable inbound demand, and gives you board-level visibility on what is working, what isn’t, and what to do next.
Delivered directly by a senior operator with 20+ years’ CMO and GTM experience. No junior staff. No hand-offs. No fluff.
£2,997/month. Cancel any time with 30 days’ notice.
If your pipeline has slowed and you can’t see why, a 20-minute diagnostic call will show you exactly where your funnel is leaking and what to fix first.
You’ll get direct, commercially grounded guidance — not a sales pitch.
Who This Is For
The Revenue Engine is built for UK-based SaaS and B2B tech companies that match the following profile:
Revenue
£2M–£10M
Team
10–50 employees
Model
SaaS, subscription, high-value recurring services, or project-based B2B tech
Stage
Post-product-market fit, scaling, pipeline under pressure
Roles
SaaS, subscription, high-value recurring services, or project-based B2B tech
Sectors
PropTech, MarTech, HRTech, enterprise SaaS, B2B platforms
You’ll get the most value if:
Your pipeline has plateaued despite increased activity
Marketing is treated as a cost centre, not a revenue function
The board wants attribution, clarity and proof
Sales and marketing aren’t aligned on ICP, messaging or follow-up
You’ve been burned by agencies or consultants in the past
You need senior commercial thinking and hands-on delivery
You cannot justify £6K–£12K/month for a traditional agency or CMO
If this describes your company, the Revenue Engine is designed for you.
Not Sure If Your Company Is the Right Fit?
If you’re between £2–£10M revenue with 10–50 staff and you’re unsure whether the Revenue Engine is the right operating system for your stage, we can confirm it quickly.
In one call, we can map fit, expected impact and whether the Engine will outperform what you’re doing today.
What’s Included
Strategic Foundation (Weeks 1–4)
Full-funnel diagnostic across marketing, sales and revenue operations. This identifies where your pipeline is leaking, what is underperforming, and what will move the needle fastest.
You get:
- ICP refinement and buyer scoring model
- Competitive positioning assessment
- Channel effectiveness analysis
- Sales process mapping and conversion analysis
- CRM, attribution and analytics audit
- Messaging alignment across web, sales and campaigns
- Dashboard setup for board-ready visibility
The outcome is a clear commercial roadmap for the next 6–12 months.
Demand Generation Engine
A predictable system that attracts, nurtures and converts high-intent buyers.
You get:
- Monthly campaigns built end-to-end
- Landing pages, nurture sequences, pipeline accelerators
- Trigger-based workflows, segmentation and personalisation
- Account-Based Marketing for priority accounts
- Top-of-funnel activation that translates into pipeline, not vanity metrics
All built with a blend of AI-powered execution and senior operator oversight.
Sales Enablement
Stronger commercial performance doesn’t happen by accident. Sales teams need clarity, consistency and assets built around how buyers actually make decisions.
You get:
- Battle cards and competitive positioning
- Case studies and social proof
- Objection handlers and value messaging
- ROI calculators for CFO and procurement conversations
- Monthly sales performance review and refinement
Pipeline Performance and Optimisation
Continuous improvement of your entire revenue engine.
You get:
- Full-funnel attribution
- A/B testing and message refinement
- Monthly performance reviews
- Quarterly strategy resets
- Board-ready reporting that shows commercial impact, not marketing activity
What You Can Expect in the First 90 Days
You’ll see
A clear diagnosis of where pipeline is leaking
A sales and marketing ICP that everyone actually uses
Campaigns running that create real demand
Visibility on what is driving revenue (and what isn’t)
A measurable uplift in qualified opportunities
Documented revenue opportunities worth £10K+
If you don’t see at least one of those outcomes, you get a refund and a free month.
Your Next 90 Days of Revenue Growth — Mapped Out
If you want a clear view of where your revenue opportunities sit and what impact you can expect in your next quarter, we can map it out based on your current funnel and stage.
Investment
£2,997 per month
Cancel any time with 30 days’ notice. No retainers. No long-term contracts.
You get the capability of a senior operator, the output of a fractional team, and the accountability of a commercial leader — for less than the cost of a junior marketer.
Need to Understand ROI Before You Commit?
If you need to justify the spend to your board, CFO or COO, we can quantify expected pipeline impact and conversion uplift based on your current data.
What’s Not Included
These items fall outside the Revenue Engine because they require separate specialist workflows or agencies. They’re available as add-ons or can be delivered through partners if required.
Website redesign or development
Paid ads management (Google, LinkedIn, Meta)
PR, comms or media relations
Event management or sponsorships
Video production or large creative projects
Custom board presentations beyond quarterly reviews
Hourly consulting outside the agreed scope
These boundaries keep the service focused on the outcomes that directly influence pipeline velocity, cost of acquisition and revenue predictability.
Have Specific Questions About Your Funnel?
If you’re dealing with pipeline volatility, attribution confusion, or mismatched sales and marketing expectations, we can discuss your specific situation directly.
Frequently Asked Questions
Your Next 90 Days of Pipeline Growth — Mapped Out
If you’re stuck between agency noise and internal limitations, this call cuts through the fog. We’ll walk through your funnel, your messaging, your sales handoffs and your attribution — and identify the fastest revenue wins available to you right now.
You’ll leave with:
- Clear prioritised actions
- Visibility on what’s working and what isn’t
- A 90-day revenue acceleration plan
- A senior view on expected impact
This isn’t a sales call.
It’s the first step in fixing a pipeline that should be performing better than it is.
No pressure, no sales pitch. If we’re not the right fit, I’ll tell you—and point you toward what is.
No obligation. No sales pressure. Just honest advice.