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Board-Level Marketing Reporting: Clarity That Survives Scrutiny

Most marketing reports collapse under board scrutiny. This post shows how governance-first reporting brings explainability and confidence—making commercial decisions defensible under real pressure.

Revenue Works / March 4, 2026 / ATMC Framework, Control

Fractional CMO Pricing B2B: Decision-Grade Control, Not Cost-Saving

Fractional CMO pricing in B2B isn’t about saving money—it’s about restoring commercial control. This post explains why decision-grade governance, not cost-cutting, is the only standard that holds up in boardrooms and under investor scrutiny.

Revenue Works / February 26, 2026 / ATMC Framework, Commercial Governance, Trust