Fractional CMO vs Agency: The Real Cost Comparison for 2025
Agencies quote £5,000/month but cost £8,200 with hidden fees. In-house CMOs cost £179,500 year one. This breaks down the real numbers so you don’t overpay for marketing leadership.
Marketing Attribution for PE-Backed Companies: How to Prove ROI to Your Board
Your board wants numbers. Your investors want proof. Your marketing team wants credit for the pipeline they’re generating. But your attribution is a mess—spreadsheets that don’t talk to each other, CRM data that contradicts your analytics, and a dashboard that raises more questions than it answers. The reality: PE-backed companies face unique attribution challenges. You’re