Over-optimising for sales movement rarely fixes pipeline slippage. Here’s why control—not activity—is the real constraint, and how leadership can break the cycle of misdiagnosis for predictable, boardroom-ready revenue.
Activity metrics create the illusion of control, but rarely fix pipeline slippage. Here’s why obsessing over sales activity misses the real constraint—and how leadership can diagnose what’s truly holding revenue back, for predictable and explainable results.
Month-end pipeline slippage isn’t a sales execution problem—it’s a governance mirage. Board-level leaders must look beyond activity metrics and language drift to spot the real constraints. Here’s why the illusion persists, and how to uncover what’s really holding revenue back.
